在目标明确的基础上，完成网站的构思创意即总体设计方案。对网站的整体风格和特色作出定位，规划网站的组织结构。
On the basis of clear goals, complete the conceptual creativity of the website, which is the overall design plan. Position the overall style and characteristics of the website, and plan the organizational structure of the website.
Web站点应针对所服务对象（机构或人）的不同而具有不同的形式。有些站点只提供简洁文本信息；有些则采用多媒体表现手法，提供华丽的图像、闪烁的灯光、复杂的页面布置，甚至可以下载声音和录像片段。好的Web站点把图形表现手法和有效的组织与通信结合起来。
Web sites should have different forms depending on the target audience (institution or person) they serve. Some sites only provide concise text information; Some use multimedia presentation techniques, providing gorgeous images, flickering lights, complex page layouts, and even downloading sound and video clips. A good web site combines graphic presentation techniques with effective organization and communication.
为了做到主题鲜明突出，要点明确，应该使配色和图片围绕预定的主题；调动一切手段充分表现网站点的个性和情趣，办出网站的特点。
In order to achieve a clear and prominent theme and clear key points, the color scheme and images should revolve around the predetermined theme; Mobilize all means to fully express the personality and taste of the website points, and create the characteristics of the website.
充分利用已有信息，如客户手册．公共关系文档．技术手册和数据库等。
Make full use of existing information, such as customer manuals, public relations documents, technical manuals, and databases.
设计思路
Design ideas
简洁实用：这是非常重要的，网络特殊环境下，尽量以最高效率的方式将用户所要想得到的信息传送给他就是最好的，所以要去掉所有的冗余的东西。
Simplicity and practicality: This is very important. In the special network environment, it is best to transmit the information that users want to obtain to them in the most efficient way possible, so all redundant things should be removed.
使用方便：同第一个是相一致的，满足使用者的要求，网页做得越适合使用，就越显示出其功能美
Easy to use: Consistent with the first one, it meets the user's requirements. The more suitable the webpage is for use, the more beautiful its functionality will be displayed
整体性好：一个网站强调的就是一个整体，只有围绕一个统一的目标所做的设计才是成功的。
Good overall integrity: A website emphasizes a holistic approach, and only design around a unified goal is successful.
网站形象突出：一个符合美的标准的网页是能够使网站的形象得到最大限度的提升的。
Highlighting website image: A webpage that meets aesthetic standards can maximize the website's image.
页面用色协调，布局符合形式美的要求：布局有条理，充分利用美的形式，使网页富有可欣赏性，提高档次。当然雅俗共赏是人人都追求的。
The color coordination of the page and the layout that meets the requirements of formal beauty: the layout is organized, fully utilizing beautiful forms, making the webpage more aesthetically pleasing and improving its level. Of course, appreciating both refined and popular is something that everyone pursues.
交互式强：发挥网络的优势，是每个使用者都参与到其中来，这样的设计才能算成功的设计。这样的网页才算真正的美的设计。
Strong interactivity: Utilizing the advantages of the internet requires every user to participate in it, and such designs can be considered successful. This kind of webpage is truly a beautiful design.