1、有利于提升企业形象
1. It is conducive to enhance the corporate image
企业网站的作用更类似于企业在报纸和电视上所做的宣传企业本身及品牌的广告。不同之处在于企业网站容量更大，企业可以把任何想让客户及公众知道的内容放入网站。此外，相对来说，建立企业网站的投入比其它广告方式要低得多。盖土网 防寒布 麻绳 油麻绳 麻刀 沥青麻绳 静压造型线 自动浇注机 铸铁拍门 钢制拍门 玻璃钢拍门
The function of the enterprise website is more similar to the advertising of the enterprise itself and its brand in newspapers and television. The difference is that the enterprise website has a larger capacity. Enterprises can put any content they want to let customers and the public know into the website. In addition, relatively speaking, the investment in establishing enterprise websites is much lower than other advertising methods.
2、可以全面详细地介绍企业及企业产品
2. It can introduce the enterprise and its products in a comprehensive and detailed way
企业网站的一个最基本的功能，就是能够全面、详细地介绍企业及企业产品。企业可以把任何想让人们知道的信息放入网址。如企业简介、企业的人员、厂房、生产设施、研究机构、产品外观、功能及使用方法等，都可以展示于网上。
One of the most basic functions of the enterprise website is to introduce the enterprise and its products in a comprehensive and detailed manner. Enterprises can put any information they want people to know into the website. Such as enterprise profile, enterprise personnel, plant, production facilities, research institutions, product appearance, functions and use methods can be displayed on the Internet.
3、可以与客户保持密切联系
3. Can maintain close contact with customers
每当人们想知道某企业有什么产品、服务或新产品、服务，甚至只是想知道该企业有什么新闻时，他们就会习惯性的进入该企业的网址。因为大多数企业已经把所有的产品、服务信息发布于网上，并且定期在网上发布有关企业的新闻信息。企业有了网站后便可以利用网络与客户进行沟通。
Whenever people want to know what products, services or new products and services an enterprise has, or even just want to know what news the enterprise has, they will habitually enter the website of the enterprise. Because most enterprises have published all product and service information on the Internet, and regularly publish news and information about enterprises on the Internet. After the enterprise has a website, it can use the network to communicate with customers.